See the Impact. Shape the Future.
Discover how smart tourism transforms travel — with real-world results, innovation, and sustainability
across Greece and beyond.
Project Impact
The MyTrip.MyWay! project is expected to generate a significant and multidimensional impact at
technological, economic, social, and environmental levels.
By leveraging cutting-edge technologies, personalized travel experiences, and the connection between travelers and local ecosystems,
the project aims to transform Greek tourism into a model of smart, sustainable, and inclusive development.
Technological Progress & Innovation
- Development of AI-powered tools and digital platforms to support personalized tourism experiences.
- Application of recommendation systems and learning algorithms for user preference modeling.
- Improved service efficiency through advanced information processing and real-time decision support.
Economic Development & Competitiveness
- Job creation through innovative tourism-related digital services and spin-off businesses.
- Increase in revenue for local tourism providers via dynamic and tailored travel packages.
- Enhanced visibility and accessibility of alternative destinations, boosting regional tourism.
Social Impact
- Empowerment of users through digital self-planning tools and collaborative tourism models.
- Promotion of inclusive tourism experiences for diverse social groups.
- Awareness building and cultural connection via personalized and meaningful travel suggestions.
Environmental Protection
- Reduction of unnecessary travel and improved energy/resource efficiency through better trip design.
- Support for sustainable transport and environmentally friendly practices in tourism.
- Minimizing the carbon footprint through intelligent itinerary optimization and cloud resource control.